1300% growth in organic traffic and 50K new app downloads for an edtech Startup - Online Teaching App
Challenge
The company was looking to expand its online teaching business into Indonesia and the Philippines. The goal was to increase app downloads through organic website traffic. We started working on the project with a fresh market share. We have developed a custom approach for the client wherein blogs, content marketing and fixing on page technical issues were the main focsed areas. It was a continuous plan for the next 8 months that eventually worked.
Results
1300%
1300% growth in organic traffic after 8 months.
500+ keywords
500+ new keywords ranked in Google top results
50 core keywords
50 core keywords ranked on the 1st page of Google
50K app downloads
In the 6th month, there were 50K new organic app downloads in the targeted geographies that surpassed the target.
Solution
Technical fixes of the blog
Started fixing the technical issue of the website blog and created new subfolder blog domains/pages for each country. It helped in creating a small blog website within the main website for writing local language blogs. The goal was to create native-language blogs for each country and rank these blogs for targeted keywords. (It was an international SEO part of optimization.)
ON Page and Technical SEO optimizations were
– Addition of multi-language tags
– Internal linking within the content
– Schema codes implementation
– Image size optimization
– Alt tag optimization
– Fixed keyword cannibalism issues
Researched new local language keywords
We researched the local language keywords and identified the core keywords for more aggressive work. These keywords could lead to more app downloads.
App Store Optimization
With Apptweak mobile app analysis tools, we identified the top-performing keywords and competitors’ strategies in the play store and ios app store. We made strategic changes in the content, meta title, long description, and short description.
With this change, we achieved top ranking within one week, and targeted keywords that were on the 2nd and 3rd pages in app stores moved to the top 4 results.
Regularly published blogs on the website
In the native blog section, we have continuously published blogs. We also hired a few local language content writers from Indonesia and the Philippines as part of this process. In this way, we were able to get more authentic content for users and search engines as a result.
Outreached local blogs from Indonesia and Philippines for link building
In this process, we have outreached local publishers in these countries to create backlinking. We earned more authentic backlinks from DA40+ websites in these countries. By the end of the third month, we saw low competitive keywords in the top 10 and 20 results thanks to links from high authority websites.
Optimized English language blogs
We also optimized the existing English blog content since English searches were also available in these geographies. Additionally, these blogs generated more traffic for the website.